SCOPE fairs are distinctive because they are global in scale and they occupy a specific niche in the art world—emerging global markets. While the admission process for galleries is selective, it’s worth the effort: “Any gallery that wants to be known should be at our art show,” says Hubshman.
While Miami is the most successful show (last year nearly 20,000 people attended), SCOPE also has shows in Dubai, Switzerland, New York, and the Hamptons. The exhibits are atypical, innovative and cutting-edge. Aside from large-scale installations, there’s video, film, photography, performances, music—even lectures on art. SCOPE administers grants to subsidize struggling new galleries, but its primary goal is to provide a venue for artists. “Our agenda is to launch artists,” asserts Hubshman.
SCOPE fairs epitomize the unexpected—not just in art but in clientele. Aside from collectors, dealers, and museum curators, you might spot Calvin Klein or David Bowie. That’s because SCOPE “crosses the boundaries of elitist art and popular culture” and attracts advertising, film and music executives. Says Hubshman, “We’ve demystified the elitism.”