For Los Angeles’ Jack Rutberg, collecting is apart of the bigger picture
Over the past two-and-a-half decades, Jack Rutberg Fine Arts has been Los Angeles’ go-to gallery for the best in modernist and contemporary art. Between the gallery’s inception and now, its founder, Jack Rutberg, has evolved into a respected art consultant and mentor, a prolific author and engaging lecturer on a plethora of art-related topics.
Eli Broad and Jeff Koons might seem a strange cou- ple. Broad is a philanthropist, collector and finan- cier who galvanizes the arts in the traditionally conservative world of bankers and corporations. Koons is a maverick artist and former Madison Avenue marketing guru who manages to incite critical furor and, more recently, pub- lic acclaim for his monumental public art and extreme appropriation of an art-as-commodity concept in a post-Warhol era. But collector and artist have more in common than their artist/collector relationship might suggest: they are both shrewd businessmen with uncanny acumen for tracking the art markets, anticipating trends and, most importantly, initiating developments.