BY JENNIFER SCHREIER PELCZARSKI
Gazing out of the windows from every room of The Beverly West, a sense of euphoria wraps itself around you. Nestled between the Wilshire Corridor and the esteemed area of Beverly Hills, one of the most prestigious stretches of land to be found on the West Coast. These international residences are concealed amidst the green foliage of the Los Angeles County Club with mesmerizing, unobstructed views of the mountains and the surrounding area. Leading the project to its successful completion is Dario De Luca, President of Emaar America Corporation.
Founded in 1997, Emaar Properties has a rich history, as a global property developer and provider of premier lifestyles. Emaar, an Arabic word, meaning “building” has a strong roster of impressive projects including Dubai’s downtown masterpiece the Burj Kalifa, currently the tallest building in the world. Each of Emaar’s projects are extraordinarily iconic in their own way.
The breathtaking Beverly West in Los Angeles is one such endeavor. The 22-story tower that offers an exclusive lifestyle living is the company’s initial entrée into the US and marks yet another commitment to developing world-class projects for Emaar.
De Luca a multi-faceted entrepreneur has a distinguished track record in real estate and joined the organization in 2008 with the primary responsibility of overseeing US operations. “Emaar looks for development opportunities that are unique and cannot be duplicated and The Beverly West is a gem, completely separate from the hustle-n-bustle of the Wilshire corridor,” says De Luca. “The boutique high-rise offers only 35 ultra luxurious dwellings that cater to an affluent lifestyle with phenomenal amenities. Residents will feel as if they have their own private park right in their backyard. This is a haven, where privacy is key and there is no other place like this in Beverly Hills,” he continued.
What really excites De Luca is that this is an oasis unto itself that provides all the elegance that one would expect with a property of this caliber. In addition, there is value added to the economy by creating jobs and driving ancillary industries. In this, the company ensures that it works with leading international designers, and with partners who have proven credentials in delivering the best results that match their beliefs.
Designing the Beverly West and bringing it to life were Keating/Khang and Robert Hidey Architects in conjunction with Meridian Interiors. Another of the many highlights to overseeing this project for De Luca was blending the world-class talent of Plum Design West and Solomon Interior Design for all of the new models. “When you step into the Beverly West you feel as if you have been transported to someplace special and has a genuine sense of place,” he noted.
“We’ve blended the convenience of modern high rise living with the personalization of a custom estate. The marriage between the two ideals blends flawlessly into a truly unique one of a kind community. Each residence will be a rare individualized treasure that integrates future resident’s personal style and taste resulting in a magnificent masterpiece of unmatched quality, ” emphasizes De Luca.
Within walking distance are some of the world’s finest destinations, enticements and artistic venues. The overarching strategy is to develop integrated lifestyle communities that meet the lifestyle aspirations of the residents. The Beverly West is a perfect option for young executives that desire a centrally located place of residence with all the warmth and amenities that can be imagined. No detail went untouched in the creation of this majestic building. This is directly in-line with Emaar’s vision to be one of the most valuable lifestyle developers in the world. This and other path-breaking accomplishments continue to be regarded as benchmarks in project development and excellence on an international scale.
Emaar has a desire to continue building luxurious accommodations by establishing its credentials globally having set new standards in construction, engineering and architecture. While the company pioneered the shift from a traditional mind-set to the modern, transparent culture of doing business, it remains steadfast to the various people associated with its projects and the society at large.
In addition, the company values environmental sustainability and community development goals. Social responsibility is about giving something back, and Emaar does this with every project. Internationally, the organization reconstructed an earthquake-ravaged village in Indonesia, and the rebuilding work was undertaken with the participation of the local population and the provincial municipality. Their commitment is to build developments that enhance surroundings and enrich people’s lives.
Between the company’s unyielding commitment to the wellbeing of the surrounding community and the superior caliber of design, success is inevitable. The Beverly West is what affluent living was meant to be.