EXCLUSIVE: Tranoï Trade Show Taps Christelle Kocher as Guest Creative Director

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TOP OF THE CROP: Christelle Kocher is adding another feather to her substantial cap — guest creative director of the Tranoï trade show’s September edition.

“Tranoï and Koché hold a common, deep-seated vision and commitment to fashion. We’re united by our values of openness in fashion and our dedication to promoting young designers from around the world,” said the trade show’s chief executive officer Boris Provost in a statement revealing her participation.

In addition to picking the 130 labels that will be present at its Palais Brongniart location for the spring 2023 edition running from Sept. 29 to Oct. 2, Kocher will choose a selection of her favorites shown in a dedicated space. A live masterclass is slated on Sept. 29, where she will explore the new challenges of fashion.

“I think everyone should get a chance in fashion, no matter what their background is. Tranoï’s work helping young designers and independent labels can give them the opportunity to become truly worldwide brands,” stated the designer, who is founder and creative director of Koché as well as artistic director of the Chanel-owned feather and flower-maker Lemarié. She was also tasked with reviving French shoemaker Charles Jourdan earlier this year.

Kocher explained that “throwing open fashion’s doors and windows” had been the goal at Koché, which held its first shows as happenings in public spaces like the Chatelet-Les Halles transport hub or a passage rife with local shops in a popular neighborhood.

This is the first time that Tranoï has invited a designer to be its creative director since it was launched in 1991 as a showcase for independent contemporary labels and emerging designers with a focus on craftsmanship and strong identity.

For the trade show, this is a further step in their aim to promote these newer signatures from around the world, continued Provost. It was among the first to return to a physical format in June 2021, with a showcase dedicated to emerging designers as part of a now-ongoing partnership with the Fédération de la Haute Couture et de la Mode.

Tranoï’s next event is set for June 23 to 26 during the upcoming men’s fashion week, where it will showcase around 40 menswear labels.

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