The term “loftique” comes from the combination of “loft” and “boutique hotel.” The mid-scale, four-star hotels will be especially designed for business travelers, with a special attention to women’s needs. At the heart of each hotel suite is an open, high-ceilinged loft, and the multi-level design of each suite features living and work areas on the first floor. A bedroom loft above separates guests’ work from their private lives.
“Designed to be a sustainable, chic boutique hotel, it really captures what the hotel of tomorrow will look and feel like,” says Addis. “In addition to a chic, high-end contemporary design, we incorporated many elements like a self-service check-in kiosk, and all the technologies in the lobby and the suites are very forward-thinking.” Additionally, all the furnishings and fabrics are sustainable and 100% custom.
“We were drawn by the idea of incorporating the five senses so that when the guests come into the space, they’re fully excited by their sensations,” explains Addis.