Making The Music Happen NAAM
The National Association of Music Merchants Brings Together Instrument Makers to Spark Creation, Innovation, and Connection
So, how exactly do all of these big-name music maker collaborations take place? In many cases, the connection begins with NAMM, the National Association of Music Merchants, the musical instrument industry’s leading not-for-profit trade association representing music product retailers, manufacturers, wholesalers and distributors around the world.
In January, the always-huge annual NAMM show welcomed thousands of exhibitors to the Anaheim Convention Center for four days of performances, demos, lectures, and programs. Jason Mraz and Ted Nugent performed, and numerous celebrities appeared: Slash, Eddie Van Halen, Stevie Wonder, and more.
“The 2010 NAMM Show is the go-to event of the year for serious music and sound product professionals from around the globe,” says NAMM President and CEO Joe Lamond. “They will benefit from their NAMM Show experience by networking with their peers, getting the first look at the best new products for the year ahead, and by experiencing the music, concerts and parties that set NAMM apart from every other show in the world.”