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The BIG What? is Ready for You! Are You Ready for The BIG What?


The BIG What? is Ready for You! Are You Ready for The BIG What?

BIG Something, Possum Holler Productions, and Life is Art Studios proudly present The BIG What? with three nights of music, art, camping, love, and mystery in a beautiful outdoor setting on Pop’s Farm in Martinsville, Virginia! The boys from BIG Something have always thrown magnificent festivals, and once again this year they’ve got a killer lineup. The festival has two main stages — WHAT? Stage and Pine Grove Stage (plus the late-night mystery stage), so you don’t have to miss a single note!

About that schedule:

THURSDAY, AUGUST 4 — Tie Dye Night

Gates open at 12, and The Talismen have the honor of kicking the party off in style with their rock/jam/funkprov. Asheville’s Josh Phillips is up next followed by the wild desktoptronica of Sexbruise?, Charleston-style.

Sexbruise? 📷: Adam Berta

Sammy Rae & the Friends (lots of friends!) are next, with your hosts BIG Something rocking right after the Day 1 WHAT Fam photo. Josh Daniel owns the late-night slot.

BIG Something – Rooster Walk 12. 📷: Jody Carbone

FRIDAY, AUGUST 5 — Garden Party

There is yoga in the morning, and all day long the brilliant Kanika Moore will be artist at large. OH, DAMN!

Music shuffles back and forth between stages, beginning with Dustin Smith & the Daydreamers, The Settlement, The Kind Thieves, Red Panda, and Cris Jacobs.

Kanika Moore – Doom Flamingo – Fool’s Engagement 04.02.21. 📷: Bryan Edward Creative

The continues to escalate, first with Kendall Street Company, then Butcher Brown, followed by lespecial. BIG Something again commands the last spot with two sets on the WHAT? Stage, with the Day 2 fam photo at set break. Into the Fog takes mystery stage honors.

Butcher Brown – Suwannee Rising – 04.07.22. 📷: Silent J Studio


Safety First (day) / BIG Something Theme (night)

Did you save energy for yoga before the music begins? More great music from Ranford Almond, Loud Music Company, Reliably Bad, and Council Culture.

Reliably Bad

The effervescent Maggie Rose commands the big stage, with The Mantras up next. BIG Something? Three sets and another fam photo. Daily Bread will close out the Pine Grove Stage, and late night is currently listed as ???? & ???????

The Mantras. 📷: Life is Art Studios

There are other activities as well, and the merch tent is open daily.

Don’t know WHAT? the buzz is all about? You should find out!





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