WPP Campus Milano / 967arch + BDG

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WPP Campus Milano / 967arch + BDG

WPP Campus Milano / 967arch + BDG - Exterior Photography, Windows, Door, Stairs, Facade
© Andrea Martiradonna

WPP Campus Milano / 967arch + BDG - Interior Photography, Table, ChairWPP Campus Milano / 967arch + BDG - Exterior Photography, Table, Chair, Facade, Windows, Patio, DeckWPP Campus Milano / 967arch + BDG - Interior Photography, KitchenWPP Campus Milano / 967arch + BDG - Interior Photography, Dining room, Table, Windows, Chair+ 22

  • Area Area of this architecture project Area :  27000
  • Year Completion year of this architecture project Year :  2021
  • Photographs
  • Manufacturers Brands with products used in this architecture project
  • Lead Architects : Francesca Capuzzo Dolcetta, Tommaso Franchi

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WPP Campus Milano / 967arch + BDG - Exterior Photography, Cityscape
© Andrea Martiradonna

Text description provided by the architects. 967arch and BDG architecture + design unveil the latest Campus for WPP in Milan, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location. The Campus provides unique spaces for co-creation and has been designed to specifically enable greater collaboration and encourage creativity across teams for the benefit of clients.

WPP Campus Milano / 967arch + BDG - Exterior Photography, Waterfront, Windows, Beam
© Andrea Martiradonna
WPP Campus Milano / 967arch + BDG - Image 21 of 22
Section

Located within the historic district of San Cristoforo, the WPP Milan Campus is an important part of an urban redevelopment project in an abandoned industrial area where one of the most important factories of the city, the ceramics and homeware manufacturer Richard Ginori, formerly stood. The Campus set out over a total area of 27,000 square meters (1.4 times taller than Torre Velasca, 1.6 times taller than Piazza Duomo, and as big as four football fields), has been renovated to reflect the historical and cultural heritage of this part of Milan.

WPP Campus Milano / 967arch + BDG - Interior Photography, Table, Chair
© Andrea Martiradonna

Designed by BDG architecture + design, and delivered by local partner 967arch, sustainability has been put at the heart of the redevelopment, with the Campus retaining the site’s existing unique architectural footprint while improving its environmental performance.

WPP Campus Milano / 967arch + BDG - Interior Photography, Kitchen
© Andrea Martiradonna
WPP Campus Milano / 967arch + BDG - Interior Photography
© Andrea Martiradonna
WPP Campus Milano / 967arch + BDG - Image 17 of 22
Ground Floor Plan

Previously spread across nine different sites, the co-located agencies will have access to innovative work, social and event spaces equipped with the latest technology, and amenities including restaurants, a minimarket, ATM, and a pharmacy. Sustainability is one of the flagship principles of the Milan Campus, by reusing an existing building, BDG is avoiding the emission of thousands of tonnes of embodied carbon – equivalent to more than 30 percent of the building’s lifetime carbon emissions.

WPP Campus Milano / 967arch + BDG - Interior Photography, Windows
© Andrea Martiradonna

The new Campus will be plastic-free and consume less paper, lit with LED, and powered entirely by 100% renewable energy sources. As part of its environmental impact reduction program, the Campus is expected to save 12,000 MWh of energy, 6,900 tonnes of CO2, 15 tonnes of waste, and 13 million liters of water annually.

WPP Campus Milano / 967arch + BDG - Courtyard
© Andrea Martiradonna

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Project location

Address:Milan, Italy

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Location to be used only as a reference. It could indicate city/country but not exact address.

About this office

Cite: “WPP Campus Milano / 967arch + BDG” 09 Jul 2022. ArchDaily. Accessed .

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