The iconic ‘Gucci Cosmos’ exhibition traditionally held at The Strand, London, has made moves to the Metaverse realm, securing a spot in The Sandbox under the name ‘Gucci Cosmos Land’ for the next two weeks.
Curated by Maria Luisa Frisa with archival Gucci designs and visualized by the celebrated artist Es Devlin, The Sandbox explorers can virtually venture through Gucci’s famous UK-based exhibition from anywhere across the globe to admire the fashion house’s legacy spanning 102 years.
Step into a world of creativity. Step into @gucci.
Explore 👜 Gucci Cosmos Land ✨ an immersive experience inspired by Gucci’s archival exhibition in London.
Live in The Sandbox on November 8. pic.twitter.com/XJKlLCZk8V
— The Sandbox (@TheSandboxGame) November 8, 2023
Virtually Exploring Gucci’s Tapestry of Time
When first entering Gucci Cosmos Land, players will be immersed in a red and gold hallway that depicts the beginning of the brand’s founder Guccio Gucci’s career as a porter in London’s Savoy Hotel. Presenting how far the fashion titan has come, explorers will later find themselves in a blue room boasting tons of digital designer bags.
Everyone’s invited to “parkour” through numerous themed worlds while achieving Metaverse quests. The first 100 winners will have the chance to model one of four runway designs virtually and enter into a prize pool of 100 $SAND (The Sandbox’s virtual currency).
Notably, mirroring popular tangible experiences through digital counterparts to boost recognition and issue exclusive benefits continues to be a strategic element of Gucci’s ‘Dream Big Team’ — the masterminds behind the brand’s Web3 initiatives like ‘Gucci Relics’ and ‘Gucci Vault Land’, similarly held in The Sandbox.
This time around, however, Gucci Cosmos Land acts as both an inspiring and enlightening journey for art lovers and fashion enthusiasts, celebrating the creativity that has defined Gucci for generations and continues to endure to this current day.
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