C’EST BON: Fashion is going crazy for tableware, and the latest to embrace the power of porcelain, bone china and ceramics is Mytheresa.
The company teamed with Ginori 1735 to create a limited-edition bonbonnière with an original design by the French artist and illustrator Sofia Ouares.
The bonbonnière, or candy dish, is not for sale. Instead, it has been sent as a gift to Mytheresa’s VIP customers, a small but important cohort that generates a large percentage of company sales.
The design features the ski resort of Courchevel, France; cityscapes of Hollywood, London, Paris, Shanghai, and New York, and other places where Mytheresa has held special events for its top clientele.
The tiny images of moons, stars, deserts, air balloons and palm trees mirror the jet-setting lifestyle of Mytheresa and its customers, while a black ribbon emblazoned with messages from the store twists its way through the design.
Isabel May, Mytheresa’s chief customer experience officer and managing director, said the company wanted to do something different this year, and speak to its customers in a more personal, playful way.
May said that, foremost, “we wanted to make them smile. We are hosts and we wanted to capture the world of Mytheresa with a customized gift they could enjoy at home, something that money can’t buy.”
The overarching vision, May added, is to turn the idea into a collectible series and create different tabletop objects for each holiday season.
The company also plans to use the exclusive Mytheresa illustration in other ways throughout the year.
Mytheresa launched a home category in 2022. It carries a range of high-end brands, including Ginori 1735, and offers furnishings for every room.
The collaboration with Ginori on the bonbonnière is the latest in a series of tie-ups between fashion and tableware specialists.
Earlier this year Palace teamed with Wedgwood on a series of skateboard designs and a bone china tea set. The set features a strawberry graphic pattern from Palace’s archive that takes inspiration from Wedgwood’s wild strawberry and vine pattern.
Over the summer, Claudia Schiffer expanded her collaboration with the historic Portuguese ceramics-maker Bordallo Pinheiro, unveiling a dinnerware collection with her signature butterfly motif.
Mytheresa carries a selection of the Cloudy Butterflies collection, which is inspired by hills, fields and farmland that surround Schiffer’s English home and by the countryside where she grew up near the River Rhine in Germany.
