The Best New Seiko Watches of 2024 (So Far)

To simply describe Seiko as impressive would be a tremendous understatement.

The brand is perhaps the most vertically integrated watchmaker in the world, producing literally every part that’s used in their timepieces — from dials and cases and bracelets right down to the batteries, capacitors and even quartz crystals (which Seiko grows) for their quartz watches.

In modern watchmaking, in-house movements are considered a mark of quality. Well, every watch Seiko makes contains an in-house movement. It does not matter if it’s a $200 Seiko 5 or a $40,000 Grand Seiko (which operates as an independent brand under the Seiko umbrella and competes with the likes of Rolex and Omega).

As for that price difference, therein lies one of the company’s greatest qualities: there is a Seiko watch for everyone. In fact, there are a lot of them.

Unlike some brands, Seiko and Grand Seiko both release watches throughout the year. We’ll be gathering them all here, so bookmark this page and check back often.

Seiko

Seiko Prospex 1965 Heritage Diver’s Watch SPB453

A 2024 update to Seiko’s popular 2020 line of 1965-inspired dive watches, the SPB453 and its stablemates the SPB451 and SPB455 have smaller, thinner cases, higher water resistance and an increased power reserve over their predecessors.

• 
  $1,300 at Seiko

Grand Seiko

Grand Seiko Pink Snowflake

In honor of Spring Drive’s 20th anniversary, Grand Seiko created this special version of the most iconic Spring Drive-powered watch: the Snowflake. This iteration maintains the original’s dimensions and titanium build, but it swaps out the white textured dial for a pale pink one that emulates the morning sun’s reflection on freshly fallen snow.

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  $6,300 at Mayors

Grand Seiko

Grand Seiko Sakura-Wakaba

Many Grand Seiko watches are on the larger side. Not this one. Sized with a chef’s kiss 38mm case diameter and 44.7mm lug-to-lug in high-intensity titanium and powered by the hi-beat automatic Cal. 9S85 movement, this reference, SBGH343G, has a gorgeous green dial inspired by the budding leaves of Japanese cherry trees in the spring.

• 
  $7,300 at Watches of Switzerland

Seiko

Seiko Astron GPS Solar Dual-Time Chronograph

Powered by Seiko’s caliber 5X83, this watch is packed to the gills with tech. It’s Seiko’s first GPS solar watch to feature both chronograph and dual-time functions, and the brand says it’s the highest-performing Astron caliber ever. The rest of the watch is impressive as well, combining a sapphire crystal and ceramic bezel with a titanium case and bracelet.

• 
  $2,500 at Seiko

Seiko

Seiko Presage Classic Series SPB467

A refined piece from Seiko’s Presage Classic series, the SPB467 features a salmon-colored (technically araigaki), textured dial inspired by silk. This is paired with a dressy seven-link bracelet that’s somewhat akin to a Jubilee with its contrasting mix of satin-brushed and mirror-polished finishing.

• 
  $950 at Seiko

Grand Seiko

Grand Seiko Snowflake Quartz SBGX355

A smaller, more affordable version of Grand Seiko’s most famous watch, the Snowflake, reference SBGX355 keeps the original’s snowy textured dial, blued steel seconds hand and high-intensity case and bracelet but shrinks the size to 37mm and swaps the Spring Drive movement for a 9F high-accuracy quartz motor.

• 
  $3,800 at Grand Seiko

Grand Seiko

Grand Seiko SBGE305

A welcome addition to Grand Seiko’s lineup of Spring Drive-powered sports GMTs, the SBGE305 combines a fiery red dial with a polished black ceramic bezel.

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  $6,200 at Grand Seiko

Seiko

Seiko 5 Sports Field GMT SSK023

Following the success of its SKX diver-inspired GMT, Seiko launched another line of 5 Sports models utilizing the same affordable dual-time movement. This time, however, the watches fall under the iconic Seiko 5 field watch line and exude an explorer-vibe with their fixed 24-hour steel bezel.

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  $425 at Uncrate