Watches to Match Your Holiday Sweater

“The holidays are meant to be a special time when you bring out your Christmas sweater — and why not your special watch?” asked Summer Anne Lee, a fashion historian and adjunct instructor at the Fashion Institute of Technology in New York.

“Seasonal watches are not over-the-top like the ugly Christmas sweaters,” she said. “But the seasonal aspects of these watches are hard to miss.”

That was the thinking, at least in part, at the Swiss watch brand Maurice de Mauriac.

“We love Christmas sweaters, so we wanted to make Christmas sweater watches that are unique, colorful, warm and comfortable,” said Massimo Dreifuss, who, with his younger brother, Leo, runs the family brand, which was founded in 1997.

On Nov. 11, the brand presented holiday-inspired versions of its L series watches at its boutique and atelier in central Zurich. Red sapphire crystals and red, blue and green tartan bands had been added to the L1 Red Lighting, a time and date model priced at $4,320; the L2 Red Sea, a diver’s watch selling for $5,420; and the L3 Sees Red, a chronograph listed at $5,980.

“We love the color red,” Massimo Dreifuss said. “In these cold times, red is a very strong color — it is about heart, love, family and it is a perfect collection for the Christmas markets where we participate.” The watches, he added, are meant to reflect all the season’s holidays, regardless of their religious or cultural connections.